Location, location, location! What about presentation? When it comes to selling a property presentation is key. Home buyers have a hard time imagining what the home could look like. Most home buyers won’t give you (the seller) the benefit of the doubt. Home buyers have to be physically shown why your property is worth their investment.
But…how do you show them their dream home? The answer is home staging! Home staging transforms any property into a perfectly packaged product. This is the art and science of preparing a property for sale. Like any other product in today’s markets, a property has to be beautifully packaged and presented to generate interest and stimulate sales.
In today’s market you have to be competitive. Homebuyers have many choices and they always want the best. Staged homes generate more buyer traffic, sell faster, and sell higher. Every type of property can be improved with staging. Whether the property is vacant, partially furnished, or still lived‐in (occupied). Each case has its different challenges, and home staging helps by addressing factors that contribute to the overall presentation of the home by positively influencing the potential buyer’s state of mind.
Homebuyers don’t just buy a property, they buy a lifestyle. By showing them an empty room, they have to imagine how everything in their life might fit. Where should I place the furniture? What colors would look good? It’s hard for buyers to make an emotional connection with the home and get excited when they’re trying to figure out how they could possibly fit a well‐sized dining table in this space. Make it easy on the buyers. People want to buy what they see! Home staging shows them the lifestyle they could have. It not only shows them how the furniture would fit, it shows them how amazing all the features of the home can look when they’re accented by the perfect furniture and décor. Home staging shows the home at it’s full potential.
|Empty dining room before staging.||After dining room staged.|
Lived‐in homes are a bit different in the sense that you usually have to de‐clutter and de‐personalize before you can add anything else. The benefit of de‐cluttering and de‐personalizing a home is to make the rooms look more spacious, neutralize the colors, and make the home appealing to the widest range of potential buyers. Homebuyers want to envision their own family living in a space with the lifestyle that they are accustomed to. By de‐personalizing and de‐cluttering you are creating an inviting feeling for anyone who walks in.
|Lived in bedroom before staging.||Bedroom after staging.|
|Family room before staging.||Family room after staging.|
No matter what the case is. There’s always something you can do to improve your chances of completing a better sale. It is important to prepare your property before you list it because you want to show it at its best when it’s still “hot on the market”. When properties sit on the market for too long, they usually get a price reduction to entice buyers to at least come and view the property. Why list an unprepared property and risk a price reduction when home staging costs a lot less than the first price reduction? How many properties are listed that are similar to yours within 10 kilometers? How will you attract buyers and stand out amongst the competition? You can’t change the location but you can help the presentation. Remember, you’re not just selling a property, you’re selling a lifestyle!
Home Staging Visuals Inc.
CEO, Lead Stager & Designer
Watch the Todd Lee TV video of this house here.